Google Analytics: Do You Need It For Your Website?

Google analytics for dummies

"Reasons Why You Should Use Google Analytics"

Google Analytics For Beginners

As promised, I will continue to share each and every way I grow my online presence and multiply my streams of income using social media. Hoping to help my audience along the way. If you’re still confused on how to start your blog or website make sure read my last post on Starting A Blog For The Confused
What’s your favorite most useful plugin?
Most People: Shareaholic
Google Analytics is a must, there is no substitute!
Please note: For the sake of this post….BLOG & WEBSITE share the same meaning!
Google analytics
Google analytics has tons of information that can be used to help grow your blog. I’m no expert nor have I figured out how to use all of the functions in Google Analytics, I CAN say I’ve seemed to figure out where I should spend most of my time as a blogger.
Learning all of this can be very confusing, trust me I know. But I do enjoy documenting everything as I learn.

What Is Google Analytics

Google Analytics is a free service that provides website owners/bloggers with a wide variety of information that goes on behind the scenes of their website. Yes! You need a google account, so make sure you have that set up first.
Google analytics is a free tool, if used correctly can help grow your website overtime. Google analytics is a must have tool for anyone interested in growing their website or blog with digital marketing.

Understanding Your Google Analytics

First off, you need to check GA daily! Yes, this means everyday, and don’t let anyone tell you different. I use to check my Instagram analytics more than GA. But I had it alllll wrong!
Google Analytics has all the information you need to scale your site. Yes, you still have to do your part but this free tool makes it easier. Under each section down below, I like looking at the information at a 30 day view! On desktop, in the top right hand corner it allows you to adjust the date range.
In the beginning, I find the following sections of Google Analytics to be most important

Why Is Google Analytics Important

Helps You Plan What To Post Next

Google Analytics is gold when it comes to creating content for your website. There are many times when I just don’t know what to post next. I have no clue what I want to write about. So using my GA I start with my most viewed post and create similar content around it.

Helps You Track Where Most Of Your Traffic Is Coming From

Google analytics ID
The Acquisition section gives you a break down of where your visitors come from. How is your audience getting to your blog? Are they coming from social media platforms such as Facebook, Instagram, Twitter, Pinterest, or are they directly typing in your domain name.
Better yet are they finding you through an organic search? Search Engine Optimization (SEO) #BloggerGOALS
I wont get to deep into marketing your blog or SEO, because that not what this post is about. But this is a key section when determining which channels are driving the most traffic to your blog.

Shows Information About Your Live Visitors

Google Analytics will tell you the exact number of live visitors currently on your site. This useful metric shows who is looking at your site and there is also a map that shows the location of your live viewer. I remember the first day I installed GA I had a live viewer somewhere in California. I think this part of Google Analytics is kind of neat!
Try sharing your post on Facebook, wait about 3 minutes then go check out your live viewers. The number fluctuates throughout the day. That moment when you have over 100 viewers at one is always fulfilling!

How Long Are Visitors Staying On Your Website & What Are They Doing Once They Get There?

My bounce rate was at 100% when I first launched my blog. Before I had any ideas what a bounce rate was, 100% sounded nice at the time. Let me just say if your bounce rate is 100% then “Houston we have a problem”
Unless you have a 1 page website your bounce rate should not be 100%. This means visitors are coming to your sight, possibly looking at your photos, not reading a thing……then leaving!
Unfortunately, I don’t know what the standard bounce rate percentage should be, my bounce rate lately has been between 50% – 60%. I mean it’s not the best, but it’s improvement.
As A blogger I try to answer the next question my reader may have by linking other relevant blog post. This also keeps your bounce rate low and keeps your readers around for awhile.

Google Loves That!

Are your post converting? Is your audience clicking on your links, are they signing up for your email list, are they purchasing your e-book, are they sharing your post to their social media?
Well Google Analytics will provide the answers to all of these questions. Once you do your homework you then can create more valuable content that your audience will love and hopefully keep coming back for more.
Google analytics wordpress
Google Analytics tutorial

28 thoughts on “Google Analytics: Do You Need It For Your Website?”

  1. This is so helpful! Google Analytics is so important to bloggers, but for some creative minds, it’s like reading another language. Thanks for breaking down the important stats!

    1. Google analytics is great. People who visit my pages really love my Game of Thrones episode recap posts (sadly I wont be able to write another), Disney posts and learning to blog posts. What a range. But it narrows down what my “audience” enjoys reading. Thanks for the post!

  2. Sold! Hehe. I’ve been kind of intimidated (okay, maybe lazy) about Google Analytics for a while, but your post convinced me. Wouldn’t you happen to have any post for a newby on the matter? Thanks!

    1. That’s great to hear. I’m so glad you like it. There is a post linked in that tells you how to get setup and started! Thanks for commenting.

  3. All the things you have mentioned here are on point. If you are a blogger or an online business owner you need to look at the stats Google Analytics provide. It can help you grow your blog/business in the right direction.

    1. It has helped me grow my traffic so far that’s for sure. It’s still so much to learn about GA. I have a long way to go!

    1. You will get it. If i can grow mine so can you! Pintrest and Facebook send the most traffic to my blog! Thanks for the comment

  4. Loved this post. Google Analytics is something I am teaching my students, and have been looking for solid resources for some time now. Thanks for sharing! I will be referencing this post in the future.

    1. Thanks for your comment! Please yes do use this post. I tried to break it down and simplify it as much as possible. So yes please do use it! I’m happy you enjoyed it.

    1. Hey Erin,

      I think you should check it everyday to help you build. Its a great way to stay on top of your stats and how well your blog is performing. I absolutely love it!

    1. Thanks Amanda! There are a million plugins out there o help grow your site, I can honestly say this is a necessity when it comes to growing your site!

  5. Hi Cheri,

    This is such a helpful resource for understanding the basics of google analytics. I like the idea that you use your analytics to help you decide what type of content you should create. And, lol about that 100% bounce rate. You’re right, normally 100% of something would be a good thing!

    1. Yes it definitely does. Its a great tool for content creation. I take my most popular post and make similar post! Great Tool

    1. Hi Lorena,

      Thanks for commenting. There will be much more to come on this journey!!! I had a viewer in India one day!

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